Cloud expenditure shows no signs of slowing with AWS revenue exceeding a staggering $130 billion annually and maintaining 20% growth. In 2026, AWS cost optimization is no longer optional. Yet for countless organizations, cloud spending remains far from optimal. Managing AWS costs effectively goes beyond simple budget cuts, it’s about creating predictable, accountable cloud usage that drives business value. As environments expand and new demands emerge, particularly from AI workloads requiring GPUs and specialized compute. Teams face mounting pressure to track consumption, eliminate inefficiencies, and optimize across diverse services.
In this article that was fully updated in 2026, we review the best AWS cost optimization tools, including native AWS services and third-party platforms. We explain how they work, what problems they solve, and which types of organizations benefit the most from each solution.
At Holori, we’ve partnered with hundreds of organizations to streamline their AWS expenditures through our comprehensive FinOps platform. Drawing on our deep expertise in cloud cost optimization, we’ve created this 2026 guide comparing the market’s most effective solutions, including our own Holori platform, to help you navigate the critical decision of selecting your cost management strategy.
Understanding AWS Cost Optimization: Why It Matters more than ever in 2026
Cloud infrastructure has grown significantly more complex. Modern AWS deployments often involve microservices architectures, containerized workloads, and Kubernetes clusters spanning multiple regions and accounts. With so many moving parts, tracking and controlling costs has become increasingly challenging. Additionally, AWS offers a wide range of pricing options, making manual cost management impractical.
The main challenges we identify are due to:
- Increased adoption of microservices, containers, and Kubernetes
- Wider use of Savings Plans, Spot Instances, and tiered storage
- Growing number of multi-account and multi-environment setups
- Stronger pressure on engineering teams to justify cloud spending
At the same time, FinOps practices have matured. In 2026, organizations expect tools to provide:
- Real-time cost visibility
- Automated recommendations
- Business-level cost allocation
- Minimal manual effort
The tools below address these needs at different levels of maturity.
Based on Holori’s client outcomes, organizations adopting comprehensive optimization approaches typically achieve 25-40% cloud spend reductions, substantial savings available for reinvestment in strategic priorities.
Key Areas for AWS Cost Optimization in 2026

Before exploring specific solutions, understanding where optimization delivers maximum impact is essential:
1. Cost Visibility and Allocation
Comprehensive environment visibility forms the bedrock of effective cost control. Critical elements include:
- Tagging strategies: Establishing uniform tagging to monitor resource ownership and intent
- Cost allocation: Accurately distributing shared infrastructure expenses to departments, projects, or applications
- Reporting and showbacks: Delivering transparent cost visibility across organizational units
- AI workload tracking: With typical monthly AI expenditures reaching $85,000+ in 2025 and climbing 36% year-over-year, organizations now require clear visibility into GPU consumption, API token usage, and model training expenses
2. Resource Optimization
Aligning cloud resources with actual requirements encompasses:
- Right-sizing: Matching instance configurations and resources to genuine utilization patterns
- Scheduling: Programmatically shutting down non-production infrastructure during off-hours
- Storage optimization: Migrating data to cost-appropriate storage classes based on access frequency
- AI resources optimization: Strategically managing expensive AI hardware such as GPUs
3. Discount Management
AWS provides multiple discount mechanisms requiring active management:
- Savings Plans: Adaptable usage commitments spanning numerous services
- Reserved Instances: Advance capacity commitments for stable, predictable workload patterns
- Spot Instances: Leveraging surplus AWS capacity at dramatic discounts (70-90% off standard rates)
4. Architecture Optimization
Occasionally, the largest savings emerge from architectural reimagination:
- Serverless adoption: Transitioning suitable workloads to consumption-based models
- Container optimization: Enhancing container density and resource utilization efficiency
- Multi-account strategies: Structuring resources for optimal discount coverage
AWS Native Tools vs. Third-Party Solutions: Making the Right Choice in 2026
Organizations approaching AWS cost optimization must first decide between AWS’s native tooling and third-party platforms like Holori. Grasping the strengths and constraints of each approach is fundamental to making the optimal choice for your situation.
Native AWS Tools vs Third-Party Tools Comparison
| Category | Native AWS Tools | Third-Party Tools (e.g., Holori) |
| Integration | Seamlessly embedded in AWS Console; zero external configuration | Requires cloud account connection; usually one-time setup with read-only access |
| Coverage | Exclusively AWS services | Expansive reach, multi-cloud, Kubernetes, specialized services (Lambda, S3), AI infrastructure, and third-party integrations |
| Cost to Use | Bundled with AWS subscription (certain advanced capabilities may incur minor fees) | Subscription-based; generally percentage of cloud spend or tiered pricing structure |
| Depth of Analysis | Foundational utilization metrics and elementary recommendations | Sophisticated analytics featuring ML-powered insights, anomaly detection, AI cost monitoring, and business context |
| Automation | Constrained automation features; predominantly manual execution | Comprehensive automation for commitment lifecycle, right-sizing, and resource scheduling |
| User Experience | Distributed across numerous AWS console areas | Purpose-designed interfaces specifically crafted for cost management workflows |
| Support | Traditional AWS support infrastructure | Dedicated cost optimization specialists and implementation coaching |
| FinOps Alignment | Elementary cost distribution | Complete FinOps framework implementation with accountability and optimization |
| AI Workload Visibility | Minimal GPU and AI service monitoring | Purpose-built AI cost tracking with token-granular visibility and utilization analytics |
| Time-to-Value | Instant access yet demands expertise to unlock value | Modestly longer setup but accelerated ROI through guided implementation |
| Ideal For | Organizations with modest AWS footprints (<$10K/month) and elementary requirements | Expanding organizations pursuing deeper savings, automation, AI cost governance, and cross-functional collaboration |
The Best AWS Cost Optimization Tools in 2026
Start exploring today’s leading solutions across various categories, including our Holori platform:
1- Holori Cloud Cost Management Platform

Holori is a new generation visual FinOps platform unifying cloud cost governance and infrastructure transparency across the main providers including of course AWS, but also Azure, GCP, OCI, Datadog, OVHcloud and Scaleway.
The platform aggregates multi-cloud spending into a unified, filterable interface, enabling teams to distribute costs by project, department, or provider through virtual tagging. Holori autonomously generates infrastructure diagrams daily or weekly, providing clear visual representations of cloud assets and their relationships. Its integrated optimization engine surfaces actionable intelligence to eliminate inefficiency, rightsize resources, and capitalize on pricing commitments. Through virtual tagging, users maintain consistent cost monitoring independent of native provider tags. The platform additionally features tools for planning future deployments.
Designed for rapid deployment and intuitive use, Holori delivers immediate financial and technical control over cloud environments. In 2026, the platform plans to: strengthen its AI cost coverage alongside conventional cloud services, provide new optimization recommendations as well as release an innovative MCP server to change the way users interact with their FinOps data .
AWS Cost Optimization Native Tools
2. AWS Cost Explorer

AWS Cost Explorer is AWS native tool for cost analysis. It allows teams to review historical spending trends (up to 13 months of data history), filter costs by service, account, or tag, and forecast future usage. Cost Explorer provides a visual and intuitive interface that is ideal for understanding spending patterns, but it does not automatically recommend actions for cost reduction. Its primary value is in offering high-level visibility and trend analysis to inform decision-making. It gets the job done but brings limited to no granularity, a dated interface and no compatibility with non AWS tools.
3. AWS Compute Optimizer
AWS Compute Optimizer uses machine learning to recommend optimal configurations for EC2 instances, Auto Scaling Groups, EBS volumes, and Lambda functions. By analyzing historical utilization, it suggests rightsizing options to balance cost with performance. Compute Optimizer is interesting for teams looking to make data-driven decisions around resource sizing and is increasingly relied upon as a foundation for automated optimization strategies.
4. AWS Budgets
AWS Budgets complements Cost Explorer by enabling teams to set financial and usage thresholds and receive alerts when spending approaches or exceeds these limits. Budgets can also trigger automated responses, such as shutting down non-production instances once a threshold is exceeded. This proactive monitoring helps prevent unexpected cost overruns, though it does not directly optimize resource
5. AWS Trusted Advisor
AWS Trusted Advisor is the AWS tool designed for identifying wasted resources. Its cost optimization checks detect idle or underutilized services, such as unattached EBS volumes, idle EC2 instances, and underused load balancers. While Trusted Advisor highlights opportunities to reduce waste, organizations often must take manual action to implement recommendations, making it more suitable for small to medium environments rather than highly dynamic enterprise workloads.
Comprehensive Best AWS Cost Optimization Tools in 2026
While AWS-native tools provide visibility, many organizations turn to third-party platforms for deeper analytics, automation, and governance capabilities. These solutions often offer insights beyond simple resource utilization, helping organizations translate cloud spend into actionable business decisions.
6. CloudHealth by VMware (Broadcom)

CloudHealth is multi-cloud cost governance solution. It is important to note that CloudHealth has strengthened its multi-cloud positioning in 2026, particularly for organizations already invested in the VMware ecosystem. It is a solution known for its policy-driven automation for governance and optimization, featuring right-sizing guidance that evaluates performance implications. The platform offers commitment management capabilities and numerous API integrations. It is particularly valuable for organizations operating hybrid or multi-cloud architectures. However, despite these advantages, CloudHealth relies on a complex interface with a substantial learning curve and emphasizes reporting over automation, necessitating dedicated resources for effective management. It is not uncommon for its users to rely on consultants to get started with the solution which increases the initial investment.
7. Apptio Cloudability

Apptio Cloudability has long been recognized as an enterprise-grade FinOps platform. It provides advanced budgeting, forecasting, and granular cost allocation capabilities across multi-cloud environments. Cloudability also helps teams manage commitments like Reserved Instances and Savings Plans, ensuring organizations maximize discounts without overcommitting. Large enterprises with complex reporting requirements often rely on Cloudability to maintain financial visibility across hundreds of accounts. However, the tool may prove excessive for modest deployments.
Moreover, while rich in features, Cloudability comes at a premium price and may necessitate substantial configuration investment to maximize value, creating a considerable implementation curve. Similarly to CloudHealth, the help of dedicated consultants to set the system up is often required (and costly). The 2026 version has expanded its commitment management capabilities to include sophisticated portfolio optimization algorithms that balance risk across Reserved Instances and Savings Plans dynamically.
8.Vantage

Vantage is a modern FinOps platform designed to help businesses easily monitor, analyze, and optimize cloud costs. Compatible with numerous providers, Vantage provides a unified dashboard that simplifies cost allocation and financial accountability. A key strength of Vantage is its simplicity and extensive integration with a wide range of SaaS solutions, including Datadog, Snowflake, Databricks, and more.
The platform distinguishes itself in constructing custom cost reporting dashboards with automated anomaly detection that notifies teams of unexpected spending fluctuations before they escalate into significant problems. While missing certain advanced automation features of enterprise solutions, Vantage provides great value for engineering organizations pursuing cost transparency with minimal setup burden. It has gained particular traction among startups and growth-stage companies seeking straightforward cost management without complex implementation demands. The platform’s 2026 release maintains its focus on intuitive UX and rapid time-to-value, with most teams achieving meaningful insights within initial days of connection.
Specialized Best AWS Cost Optimization Tools
9.nOps

nOps is a FinOps-certified cloud cost optimization platform developing ML-driven compute resource optimization with automated Spot instance management. nOps also includes policy-driven governance, ensuring teams can enforce cost best practices without slowing down development. Built exclusively for AWS. It helps businesses identify and eliminate cloud waste through automated cost-saving recommendations, including rightsizing, idle resource cleanup, and optimizing AWS Savings Plans and Reserved Instances.
The 2026 release introduces AI-powered workload classification that automatically identifies appropriate optimization strategies for different application types, from latency-sensitive production workloads to cost-optimized batch processing. Furthermore, its automated alerts and proactive optimizations make it suitable for dynamic, large-scale AWS environments.
10.Spot by Flexera

Spot (acquired by Flexera), built its reputation on sophisticated Spot Instance automation and management. It continuously rebalances workloads based on availability and pricing to maximize savings while preserving reliability. The platform incorporates container-aware optimization specifically engineered for Kubernetes environments complemented by commitment management capabilities for predictable workloads. While excelling in compute optimization, particularly for Spot instances, the solution presents less comprehensive coverage of broader cost management concerns beyond compute resources. Organizations pursuing maximized Spot Instance utilization while maintaining application reliability will discover Spot by Flexera’s sophisticated algorithms particularly valuable, especially in container-intensive environments. The 2026 platform incorporates predictive capacity modeling that forecasts Spot availability across instance types and availability zones, enabling proactive workload placement decisions.
11: PointFive

PointFive platform provides robust cost allocation and financial visibility capabilities through detailed tagging enforcement, chargeback and showback models, and customizable reporting structures. It enables finance and engineering teams to clearly attribute cloud spend to teams, applications, and business units, improving accountability and budgeting accuracy. While the reporting is comprehensive, it is primarily retrospective and relies on well-maintained tagging hygiene to deliver optimal insights. As a result, the solution is well suited for organizations seeking improved cost transparency and internal cost governance, particularly those with established tagging standards and mature financial operations processes.
Container and Kubernetes Cost Management
12. Cast.AI

CAST AI is one of the most active startups in the space, known for its automated Kubernetes cost optimization through intelligent node selection and cluster autoscaling. It continuously adjusts resources based on actual application requirements. The platform automatically identifies the most cost-efficient instance types across availability zones while preserving performance requirements. It implements pod resource right-sizing leveraging machine learning to eliminate waste from over-provisioned containers. CAST AI distinguishes itself through its hands-off automation approach demanding minimal configuration, though this automation-first philosophy may concern teams desiring more granular control over specific optimization decisions. In 2026 we can expect them to push the development of their cross-cluster optimization that can intelligently distribute workloads across multiple clusters based on spot availability, commitment utilization, and performance requirements.
With Cast, organizations operating Kubernetes in production environments can realize significant savings, typically 50-75% on compute costs, without requiring extensive Kubernetes expertise, positioning CAST AI particularly valuable for teams pursuing optimization with minimal operational overhead.
13.Kubecost

Kubecost (acquired by IBM), is a cost management tool built specifically for Kubernetes clusters. It provides detailed cost allocation, monitoring, and alerting features along with customizable options. Users can break down costs by namespaces, deployments, services, and other metrics while covering the three leading cloud providers.
By delivering precise resource cost allocation, Kubecost makes it easier to create reports that distribute costs across teams, applications, projects, or departments. Kubecost presents constrained scope outside Kubernetes environments and demands Kubernetes expertise for effective implementation. Organizations heavily invested in container technologies pursuing Kubernetes-specific optimization will discover Kubecost’s purpose-built approach invaluable, particularly when container costs represent a substantial proportion of their cloud spending.
The 2026 version has expanded its network cost allocation capabilities, now accurately attributing egress and inter-AZ data transfer costs to specific services, a historically challenging aspect of Kubernetes cost management.
What has changed in 2026?
On the pure FinOps side, we see users requesting more simplicity and ease of use. Modern tool all aim to make the onboarding smooth and efficient, far from legacy players’ approach.
Also, In the FinOps space, as in many other domains, we all notice that AI now plays a critical role. Rapid growth in AI adoption has led to equally rapid growth in costs. These costs must be tracked with precision, especially as consumption is spread across multiple vendors, tools, and stakeholders. FinOps tools must adapt and integrate those costs.
As FinOps practices evolve to address AI spending, another challenge emerges beneath the surface. Running AI models requires enormous amounts of energy, and the data centers that host them consume vast quantities of water for cooling. Environmental impact is no longer an afterthought. More and more companies are taking responsibility for the sustainability of their IT footprint.
GreenOps focuses on reducing the carbon footprint of cloud environments through efficient resource usage. By 2026, combining AI cost visibility with GreenOps performance is no longer optional. It is becoming a core requirement for responsible and sustainable cloud operations.
Conclusion: Which is the Best AWS Cost Optimization Tool?
In 2026, AWS cost optimization is inseparable from FinOps maturity. As AI workloads, dynamic infrastructure, and multi‑cloud architectures become the norm, organizations must move beyond reactive cost control toward intelligent, automated, and value‑driven cloud financial management. The tools outlined in this guide provide the foundation for building a modern FinOps practice that scales with innovation rather than slowing it down.
At Holori, we maintain that cost optimization shouldn’t constitute an afterthought! It should be part of how teams operate in the cloud. Through implementing a comprehensive cost optimization strategy with appropriate tooling, our clients typically achieve 25-40% AWS spending reductions while maintaining or enhancing performance. This generates valuable opportunities to redirect those savings toward innovation and expansion. As AI workloads proliferate, possessing a FinOps platform capable of monitoring both traditional cloud infrastructure and specialized AI costs will become increasingly critical for sustaining financial control.
Ready to transform your approach to AWS cost management? Give Holori a try: https://app.holori.com/




